To be amongst the leading manufacturer and exporter of home care & fabric care products with state-of-the-art manufacturing facilities and wide supply chain network.
The foundation of the company was laid down by the first-generation entrepreneurs in who ventured into manufacturing of oil-based washing soaps back in the year 1942. With the second generation overtaking the business the company introduced manufacturing of premium quality detergent powder and washing soap increasing and expanding overall product range and business in Saurashtra region of Gujarat. Over the years company has grown steadily to its present position and is recognized as leading player for manufacturing quality products.
Today in the year 2020 with the entry of third generation in the business and with a cumulative experience of over 78 years new avatar of the company 'PRIME INDIA SURFACTANTS' is ready to delight its customers with wide range of fabric and home care products of unmatched quality.
To be amongst the leading manufacturer and exporter of home care & fabric care products with state-of-the-art manufacturing facilities and wide supply chain network.
To be an institution of excellence, striving for high standards and positions of leadership in all spheres of our activity, committed to providing superior quality and value for money products to our customers and extensively promote health & hygiene in the society.
To deliver superior quality products and services consistently and keep improving the overall company ecosystem and productivity by working with latest technologies along with delighting internal and external customers by exceeding their stated and implied needs. To do so in a cost-effective manner through systems, processes, and an organization culture, committed to doing things right the first time every time and continuous improvement thereafter.